MetaTags are fundamental for the web site indexing in the searching engines. For that reason in the confirmation email of the activation the recommended MetaTags are attached, filled in with the title, key words and web site description.
MetaTags consist of:
Title
: is the first thing which is recognized by the search engines and must describe what the web site wants to offer, by using its most representative words without using superlatives.
Keywords: must contain the words which the visitors would use to search for the web site and must not be too generic (for advice on how to choose them click here).
Description: to certain Spiders you must show the description which will appear in the engine once the web site has been searched. It must not be longer than 20 words.